Tremaire Hair Brush

Tremaire is an exciting start-up high-quality wave hair brush brand run by two young and successful Entrepreneurs. After having initial discussions with the company about brand identity, growth and advertising it was a project that Princeps Digital had to get involved in.

Setup & context

When the initial meeting with Tremaire began they were already running Facebook and Instagram adverts independently but unable to see the results they wanted post the iOS14 update. When Princeps Digital came on board Julian led the task of assembling a digital strategy that could fulfil all of the requirements for the campaign to drive new web visitors, increase brand awareness, retargeting warm audiences, and increasing conversions.

The challenge & problem PROCESS

They struggled to effectively build and launch a powerhouse Social Media Marketing Campaign as they faced a number of hurdles as they were still implementing the same strategies that were used before iOS14 which are now no longer effective.

Launch, impact, results

In our most recent month, we created a Custom Audience by importing Tremaire's email subscribers from their own CRM in order to run retargeting ads to existing warm audiences. Our advertising campaigns have generated 400,000+ reach and impressions of 860,000+ commenting their brand as a powerhouse in hairbrush global market.

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