Imperial Musk

Working on campaigns with Imperial Musk allowed me to create a strategy focused on conversions, whilst supporting with content and short-term promotional ideas, diversifying across platforms and ultimately nurturing customers into long-term fans of the brand.

Setup & context

Our work together began by leveraging Facebook Ads, primarily to attract, engage and convert new audiences into customers for the brand. The core service we delivered was a conversion campaign for Facebook Ads

The challenge & problem process

Imperial Musk was created with a vision to provide some of the most top-quality enticing luxury fragrances available in the market today.

However, they had a hiatus in pushing their organic sales channels which saw a steady decline in organic traffic, audience engagement and sales.

Launch, impact, results

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We agreed to partner with the client provided they are prepared to continue pushing their organic sales channels again as we guaranteed will see better ad performance if they did.

Through our strategy, consulting, Done For You Advertising, and Content Creation Services, this unique perfumery business wanted to expand its reach and brand identification.

We stepped in to create incredibly engaging and covet promotional content, followed by a Powerhouse campaign, in order to increase this company's reach and sales with a return of 4.14x during the Black Friday period.

Ad Creatives

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