Black Oud London

Black Oud is a market leader in the Oud perfumery industry and exclusive high-end celebrity, fragrance company Est in 2018 and recognised by British Vogue and GQ magazine. We were approached to help them improve their organic performance and search engine traffic. It was a bold request, but we had a clear plan.

Setup & context

Black Oud asked if we could improve their organic rankings in Google’s SERPS (search engine results pages) in an attempt to attract more traffic. We focused our SEO efforts on product descriptions that created an impression at once by communicating value, getting people excited, and making them switch from visitors to customers instantly.

The challenge & problem PROCESS

As I introduced new site updates including new products and exclusive content the site underwent a complete restructuring, including URL restructuring and permanent removal of some old content, this resulted in some broken links in order to fix this we create an updated sitemap and re-submit it via Google Search Console.

Launch, impact, results

We increase the amount of content on the dedicated product pages making them more useful and relevant to the reader and what they expect to find when they navigate the site. we also made it easier and clearer for the user to get the information they needed, and to move onto the next stage of the checkout, whilst also shortening that process as much as possible to make the whole process as quick, swift, and seamless as possible. We included meaningful links to help us realise our target of achieving much higher traffic levels, as well as more conversions per visitor, which is a nice cherry on top for Black Oud London.

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